Eighty5 by Ochocinco
When a legend builds a brand, the film has to carry the same weight.
Chad "Ochocinco" Johnson is an NFL legend, a cultural icon, and a man who does nothing halfway. When he created Eighty5 Cigars — a premium, hand-rolled cigar brand rooted in Dominican craftsmanship — he needed a creative partner who could build a brand world that matched his ambition. Not a vendor. Not a production house. A team that understood how to translate personality, legacy, and taste into a visual identity, a product experience, and a film that made you feel something before you ever lit one up.
Story MKTG didn't just shoot a brand video. We built the brand.
Full creative direction across brand film, visual identity, product design, and experiential events. The film was directed to feel like a cigar tastes — slow, rich, deliberate. The identity system was designed to live everywhere the brand shows up: packaging, retail, digital, and in-person events where the product meets the culture.
This wasn't about content. It was about building a world that a legend could stand behind.
A premium brand with cinematic positioning that matches the stature of its founder. Brand film, identity system, product design, and event direction — delivered as one integrated creative vision.
