The science behind
connecting.
The science behind
connecting.
Understanding what drives human behavior is the key to crafting campaigns that connect and inspire action.
That’s why we use the Behavioral Determinants Framework—a model that integrates foundational insights from behavioral economics, cultural psychology, and marketing strategy.
Understanding what drives human behavior is the key to crafting campaigns that connect and inspire action.
That’s why we use the Behavioral Determinants Framework—a model that integrates foundational insights from behavioral economics, cultural psychology, and marketing strategy.
Beyond Awareness
The Behavioral Determinants Framework enables us to go beyond awareness, guiding audiences toward real engagement by addressing the why behind their actions. At the core of this process is a simple yet powerful truth: people are motivated by what resonates with their own lives, experiences, and aspirations.
To keep it practical, we distill behavioral determinants into three actionable pillars:
- Relevant: Actions resonate when they connect to people’s values, aspirations, or sense of identity.
- Accessible: Removing barriers and making participation seamless encourages behavior change.
- Socially Validated: When people see others engaging, they’re inspired to follow.
By addressing these pillars, we focus on meeting audiences where they are, aligning with what matters to them rather than asking them to shift who they are.
Why It Works
Connection drives action.
Whether we’re shaping brand stories, crafting inclusive campaigns, or building digital strategies, our approach ensures we’re creating interventions that make it easy—and meaningful—for audiences to act.
This framework isn’t just a tool; it’s a philosophy that aligns with our belief that “the future belongs to brands that embrace humanity in all its forms.”
Connection drives action.