CONSULTING      |      WORKSHOPS

Actionable consulting that drives growth.

CONSULTING      |      WORKSHOPS

Actionable consulting that drives growth.

Inclusive Marketing Consulting

In-Depth Assessments & Audits

Our consulting is anchored in both data and human insights. We dive deep to understand your unique challenges in reaching diverse markets and demographics before formulating solutions.

Beginning without an in-depth assessment is like navigating without a map. Our assessments and audits give you a clear picture of where your brand stands in terms of inclusive marketing. This phase includes:

  • Surveys: Detailed surveys are designed to delve into the specific challenges your marketing team faces. This data-driven approach helps us gather quantitative insights on how your current marketing strategies are resonating with diverse audiences.
  • Focus Groups: Complementing our surveys, focus groups provide a space for in-depth discussions. These groups consist of a mix of marketing team members, from creative directors to social media managers, offering diverse perspectives and qualitative insights.
  • One-on-One Interviews: Tailored for individual attention, these interviews are essential for hearing unfiltered, personal experiences and insights from various levels within your marketing team, including campaign managers, designers, and content creators.
  • Comprehensive Audits: A thorough examination of your current marketing campaigns, strategies, and communication channels. This audit identifies areas where inclusivity can be enhanced and assesses the effectiveness of current DEIB+Marketing practices.

Implementation & Support

Making impactful changes is a team effort! We assemble a team of experts to actualize your strategic plan. Think of us as your co-pilots, ready to guide you through implementation and equip you to carry on the work independently.

Turning insight into action, we ensure that the strategies we develop don’t just end on paper. Our support system is tailored to breathe life into inclusive marketing, encompassing:

  • Custom Strategy Integration: We pinpoint critical touchpoints in your marketing operations to integrate DEIB principles, ensuring that our inclusive strategies become a seamless part of your brand’s DNA.
  • Specialized Empowerment Groups: We transform traditional ERGs and DEI Councils into specialized task forces focused on DEIB in marketing. These groups become powerhouses for driving change and infusing diverse voices at every level of your marketing strategy.
  • DEIB+M Transition Facilitation: Our team guides yours through the cultural and operational shifts necessary to embed DEIB deeply into your marketing practices, ensuring adoption is as intuitive as it is impactful.
  • Progress and Impact Analytics: Beyond standard metrics, we develop bespoke tools for your leaders to monitor the heartbeat of your DEIB+M initiatives—providing rich insights into the cultural shifts and engagement levels across your campaigns.

 

Strategic Planning

We work alongside your team to co-create marketing strategies that elevate your brand. Whether it’s refining your brand story or crafting new campaign ideas, we ensure that every story is aligned.

Rooted in real-world scenarios and designed thinking principles, our strategy phase involves collaborating with your team to create plans that are both effective and authentic. This phase ensures:

  • Measurable Objectives: We establish clear, quantifiable goals to monitor the effectiveness of marketing initiatives. These objectives help in making necessary adjustments for a more inclusive approach in your marketing strategy.
  • Holistic Approach: Our strategy encompasses both the tactical elements of marketing campaigns and the broader transformative aspects, ensuring a comprehensive change in how your brand communicates with diverse audiences.
  • Leadership Engagement: Involving top-level management and decision-makers in the process to foster a culture of inclusivity at the strategic level. This includes educating and engaging marketing directors and team leads in DEIB+Marketing principles.

Data-Driven Insights

Our holistic initiatives are customized, data-centric, and comprehensive. We move seamlessly through assessment, strategy, and implementation phases, aiding progressive organizations of all sizes in navigating the marketing landscape with an inclusive lens.

Our approach is rooted in data and designed for impact, guiding organizations to master the marketing landscape through the power of inclusivity.

  • Customized Initiatives: Tailored strategies that align with your unique brand identity and audience.
  • Data-Centric Insights: Leveraging analytics to inform decisions and drive meaningful engagement.
  • Seamless Integration: Fluid transition through every phase, ensuring inclusivity is woven throughout your marketing efforts.
  • Progressive Navigation: Partnering with forward-thinking organizations to embrace and champion a diverse market presence.