Our Work

All-Day Breakfast for All

A culturally relevant campaign expanding McDonald’s reach to new communities.

CLIENT: McDonalds

Through innovative storytelling, we crafted the All Day Breakfast campaign that resonated with diverse audiences, extending McDonald’s iconic offerings to new neighborhoods.

McDonald’s needed to expand its relevance and appeal to new communities while maintaining its iconic brand identity.

The cultural significance of breakfast as a unifying meal inspired the concept of making McDonald’s breakfast available to everyone, all day long.

We developed the All Day Breakfast campaign, crafting a message that not only celebrated McDonald’s classics but also welcomed diverse audiences to the table.

The campaign significantly increased engagement, bringing new communities into McDonald’s customer base and elevating the brand’s cultural relevance.