DIVERSITY ISN’T JUST ABOUT RACE.

We help you reach & communicate with audiences based on race, ethnicity, gender, gender identity, sexual orientation, age, social class, physical ability or attributes, religious or ethical values system, national origin, and political belief.

In today’s connected world, audiences want to hear stories that reflect their own culture & will support brands that have shared value systems.

Today’s humans are looking for a reflection of themselves in the media, through culture, gender, age, core values and social agendas. Too often, well-intentioned marketing efforts have poor results due to inauthentic outreach & communication efforts. 

At Story MKTG, we specialize in communicating value to multiethnic audiences – from creating content & strategy for an amazing social awareness campaign for a nonprofit, to working with franchises on-site to help their staff and management engage their local community in an authentic manner, and everything in between.

RESPECT PERSPECTIVES.

WHY ARE WE DIFFERENT?

Cultural marketing starts with a deep understanding of your target audience. Every culture has a unique set of values, norms, traditions, and celebrations, not to mention a unique language and/or dialects in many cases.

At Story MKTG, we use proven cultural immersion processes to become familiar with, and fluent in, the cultures that are important to our clients. This helps ensure that the messaging we recommend accurately reflects the diversity within our recipients and creates the authentic engagement.

EXPLORE OUR SERVICES

FIND OUT HOW WE CAN HELP YOU COMMUNICATE WISELY.