Tailored for the
marketers, strategists,
creatives and leaders.
Tailored for the marketers, strategists, creatives and leaders.
Understanding and integrating Diversity, Equity, Inclusion, and Belonging with Marketing (DEIB+M) is crucial for brands and organizations.
At Story MKTG, we recognize that achieving this goes beyond intent; it calls for specialized knowledge, skills, and strategies that resonate across communities while maintaining your core message.
Refining Marketing for a Global Audience
Our workshops are a leap from the ordinary. We create vibrant, interactive virtual spaces where every session is a chance for real engagement and growth.
Designed to help you connect with diverse segments of your audience.
Our Workshop Offerings.
Learn more about the workshops we have designed by clicking through the titles below. You can also learn more about our Learning Journeys, where we’ve designed specific paths based on where your team is in their journey.
In the dynamic world of marketing, it’s essential to go beyond traditional strategies – embracing diversity, equity, and inclusion is key. This workshop dives into the fundamental principles of DEI in marketing. You’ll learn how to integrate these elements across your marketing channels, understand the best practices for inclusive campaigns, and engage with diverse audiences effectively. The workshop combines practical examples, interactive discussions, and tailored real-life scenarios to bring these concepts to life.
Learning Objectives:
- Understand Core DEI Principles: Grasp the essentials of diversity, equity, and inclusion in marketing.
- Apply Inclusivity Across Channels: Learn to implement DEI strategies in various marketing platforms.
- Design and Execute Inclusive Campaigns: Master the art of creating marketing campaigns that appeal to a diverse audience.
- Engage Diverse Stakeholders: Develop skills for effective and equitable engagement with varied groups.
- Case Study Insights: Analyze real-world examples of successful DEI marketing campaigns and their impact.
Discover how unconscious bias can subtly but powerfully shape marketing and communication efforts. In this workshop, we dive into recognizing and addressing these biases in various marketing elements, including social media, campaigns, and visual content. Through a mix of practical exercises and real-world examples, you’ll learn to spot biases that may influence audience engagement and brand perception, gaining strategies to create more balanced and impactful content.
Learning Objectives:
- Identify Unconscious Bias: Understand how hidden biases influence marketing and communications.
- Impact Assessment: Explore how biases affect audience engagement and brand perception.
- Bias Mitigation Strategies: Learn methods to counteract biases in content creation, messaging, and design.
- Practical Application: Engage in exercises and analyze examples to apply these concepts effectively.
In this workshop, we address the crucial role of intersectionality in modern marketing. You’ll learn about the multiple dimensions of identity and how they influence consumer behavior and preferences. We’ll guide you in integrating intersectional perspectives into your campaigns, messaging, and visuals, ensuring your communication is authentically representative. You’ll also gain insights into connecting genuinely with various communities and discover how to create empowering content that speaks to intersectional audiences.
Learning Objectives:
- Understand Intersectionality: Grasp how overlapping identities affect consumer decisions and perceptions.
- Integrate Intersectional Insights: Learn to incorporate these insights into your campaigns for deeper resonance.
- Authentic Community Engagement: Discover ways to connect genuinely with diverse groups for authentic representation.
- Review Empowering Strategies: Examine best practices for crafting content that speaks to intersectional audiences.
- Analyze Success Stories: Explore case studies showcasing effective intersectional marketing.
This workshop addresses the evolving landscape of gender identity and its implications for modern marketing. You’ll gain an understanding of inclusive language, learn strategies for avoiding stereotypes, and discover how to represent various gender identities in visual content and messaging. Through interactive discussions and analysis of forward-thinking campaigns, you’ll learn how to embrace gender diversity and ensure your marketing efforts are truly inclusive.
Learning Objectives:
- Understanding Gender Spectrum: Gain a deeper understanding of the gender spectrum and its relevance to marketing.
- Inclusive Language: Learn to use language that respects and includes all gender identities.
- Visual Representation: Master the art of representing diverse gender identities in marketing visuals without resorting to stereotypes.
- Campaign Development: Craft marketing campaigns that are sensitive to and celebratory of gender diversity.
- Case Studies: Analyze and learn from successful gender-inclusive marketing campaigns.
This workshop focuses on the crucial elements of building diverse and inclusive marketing teams. You’ll explore effective strategies for attracting, recruiting, and retaining diverse talent within marketing and communications team members, partners and vendors. We’ll guide you through creating a team culture that supports psychological safety, open dialogue, and equal opportunities. Learn how to utilize diverse perspectives to enhance marketing campaigns and propel brand initiatives.
Learning Objectives:
- Diverse Talent Acquisition: Master strategies for building diverse marketing teams.
- Inclusive Team Culture: Learn to create an environment that promotes openness and fairness.
- Harnessing Diversity: Understand how diverse perspectives can enrich marketing campaigns.
- Cultural Competence: Gain tools for developing cultural understanding and inclusive leadership.
- Industry Best Practices: Explore successful examples from organizations with inclusive marketing teams.
This workshop empowers you to authentically integrate body diversity into your marketing initiatives. Break away from superficial inclusion and discover how to truly represent and celebrate people of all body types. You’ll learn how embracing a wider spectrum of beauty can positively influence consumer perception and deepen brand loyalty. Together, we’ll explore strategies to challenge narrow beauty standards, fostering a culture of body positivity that engages and inspires a diverse consumer base.
Key Learnings:
- Authentic Representation: Methods to include diverse body types genuinely and respectfully.
- Impact on Perception: Understanding how body diversity influences brand perception.
- Challenging Beauty Norms: Tactics to question and expand traditional beauty standards in marketing.
- Celebrating Diversity: Ways to promote body positivity that resonate with a broad audience.
Equip yourself with the tools to engage with social and activism issues thoughtfully and authentically in this strategic workshop. You’ll gain insights on how to align your brand with social causes in a way that respects your identity and resonates with your values. We’ll navigate the delicate balance of risks and rewards, providing a clear guide to meaningful involvement without compromising your brand’s integrity.
What You’ll Learn:
- Strategic Engagement: Approaches for aligning your brand with social causes.
- Risk Management: Identifying and managing the potential risks of activism in marketing.
- Authentic Communication: Crafting messages that reflect your brand’s commitment to social issues.
- Value Alignment: Ensuring your brand’s actions and communications are consistent with its core values.
Navigate the complexities of cultural representation in marketing with this essential workshop. Gain a clear understanding of how to distinguish between appropriation and appreciation in your content. We’ll guide you on how to participate in cultural conversations responsibly, ensuring your marketing respects the traditions and people it represents. This workshop will equip you with the tools to create marketing materials that are both culturally sensitive and impactful, fostering genuine connections with your audience.
Learning Objectives:
- Identify Cultural Boundaries: Recognize the difference between cultural appreciation and appropriation.
- Engage Responsibly: Learn respectful ways to engage with cultural trends.
- Cultivate Integrity: Develop content that is both culturally intelligent and honors its origins.
- Strategy Development: Craft strategies that ensure your marketing is culturally sensitive and effective.
This workshop sharpens your focus on digital accessibility, a critical aspect of today’s online interactions. You’ll learn to assess and refine your digital assets—from websites to social media—ensuring they’re accessible to all users, regardless of ability. We’ll cover the legal and ethical dimensions of digital inclusion and equip you with the know-how to perform thorough accessibility checks. By embracing inclusive design principles, you’ll not only enhance the user experience but also expand your market reach, leaving no customer sidelined by digital limitations.
Key Takeaways:
- Assessment Techniques: Methods to evaluate the accessibility of digital content.
- Inclusive Design Principles: Strategies for creating universally usable digital assets.
- Legal and Ethical Considerations: Understanding compliance with accessibility standards.
- Practical Tools: Conducting accessibility audits to identify and rectify barriers.
Master the skill of creating authentic influencer partnerships in this interactive workshop. We’ll guide you through the process of selecting influencers who not only reflect your brand’s diversity but also share its values, ensuring a natural fit. Discover how to build collaborations that extend your reach and resonate with varied audiences, strengthening your marketing impact with integrity.
Key Insights:
- Strategic Selection: How to choose influencers that mirror your brand’s commitment to diversity and inclusion.
- Value Alignment: Techniques to ensure influencers’ values and stories align with your brand identity.
- Amplifying Impact: Ways these partnerships can enhance your marketing strategy and audience engagement.
This workshop is focused on understanding socioeconomic diversity and its impact on effective marketing. We offer insights into tailoring campaigns that resonate with consumers across economic backgrounds. Learn how to create strategies that honor and appeal to different financial realities, employing data-driven insights for nuanced messaging and thoughtful product positioning. Engage with real-world scenarios to master the delicate balance of inclusivity without overstepping into patronization.
Learning Outcomes:
- Socioeconomic Dynamics: Grasp how economic diversity affects consumer choices.
- Respectful Messaging: Develop marketing strategies that genuinely respect financial differences.
- Data-Driven Personalization: Use data to tailor messages and position products effectively.
- Inclusivity vs. Patronization: Learn to strike the right tone for authenticity in outreach.