Brands and businesses have recognized the importance of connecting with the LGBTQ+ community in their communications and ad campaigns. However, ensuring the messaging is appropriate and respectful is essential. To represent LGBTQ+ individuals better without “woke washing,” businesses and brands can take the following steps: Avoid Stereotypes: Stereotypes can be damaging and [...]

Intersectionality, the concept that social categorizations such as race, class, and gender intersect and impact individuals' experiences, has become increasingly relevant in marketing and advertising. Consumers are demanding more from brands they support and seek companies that demonstrate an understanding of intersectionality. In addition, recent studies have confirmed that brands that understand [...]

As the most diverse generation in history, Gen Z represents a critical target demographic for brands looking to build relationships with a youthful, viral, yet socially aware audience. However, connecting with Gen Z requires a different approach than previous generations. Brands must prioritize creating inclusive content on social media to resonate with [...]

Artificial intelligence (AI) in stock photography has revolutionized how we view and use images in marketing campaigns. However, as technology advances, it is crucial to consider its cultural and racial implications, particularly regarding diversity and inclusion. AI is a powerful tool that has the potential to create more inclusive and representative stock [...]

The importance of diversity, equity, and inclusion (DEI) in marketing and advertising cannot be overstated in today's business landscape. Brands that prioritize DEI in their marketing campaigns and messaging build stronger connections with their audiences and stay ahead of the competition. So, what are some of the critical DEI marketing practices that [...]