In recent years, the "woke washing" concept has become a hot topic in marketing and advertising. Woke washing refers to brands exploiting social justice issues or progressive values for their gain without any genuine commitment to these values. It's a form of virtue signaling that can backfire and alienate consumers who feel [...]

Gender roles in advertising have shifted dramatically in recent years. With the rise of the #MeToo movement and increased attention to social justice issues, brands are under more scrutiny than ever. It is no longer acceptable to rely on tired gender stereotypes or objectification to sell products. To remain relevant and authentic, [...]

Do you need help to keep your audience engaged with your brand? You might need to include a critical factor: inclusivity. With nearly 40% of the U.S. population made up of racial and ethnic minorities and a growing number of people identifying as LGBTQ or having a disability, it's essential to ensure [...]