Do you need help to keep your audience engaged with your brand? You might need to include a critical factor: inclusivity.

With nearly 40% of the U.S. population made up of racial and ethnic minorities and a growing number of people identifying as LGBTQ or having a disability, it’s essential to ensure that your marketing campaigns are diverse and inclusive. Neglecting this aspect of your messaging could damage your reputation, alienate your customer base, and prevent you from expanding your audience.

To ensure that your campaigns are representative of your customer base, it’s crucial to audit your previous campaigns. A marketing audit focused on diversity, equity, and inclusion (DEI) principles can help you identify potential exclusion areas and create a roadmap for developing more inclusive campaigns.

But, again, the data speaks for itself: companies with greater racial and ethnic diversity in their workforce are 35% more likely to have financial returns above their industry median. In comparison, those with greater gender diversity are 21% more likely to have financial returns above their industry median. But achieving inclusive marketing is not just about checking a box or using a diverse stock image. It requires a genuine effort to represent various people in your campaigns properly.

The bottom line is that inclusive marketing is essential for staying relevant and connecting with today’s diverse audiences. By auditing your creative outputs and making a concerted effort to be more inclusive, you can create campaigns that resonate with a broader range of people and help your brand thrive. Are you ready to take your marketing efforts to the next level? Contact Story MKTG to learn more about how we can help.