As our society continues to evolve, academic institutions are responsible for prioritizing diversity, equity, and inclusion (DEI) in their marketing efforts. This aligns with ethical and moral standards and is essential for student recruitment, retention, and building a positive reputation for the institution.

Numerous studies have shown that education institutions focusing on diversity and inclusion in their marketing and social content experience quantifiable increases in enrollment. For instance, a 2019 American Council on Education report found that institutions with more diverse student bodies had higher graduation rates, lower dropout rates, and increased student satisfaction. In contrast, institutions prioritizing DEI in their marketing and content strategy avoid losing students to more diverse and inclusive competitors.

Diversity in marketing also extends beyond student recruitment. It can also help to create more innovative and collaborative learning environments. According to a National Bureau of Economic Research report, a diverse student body can lead to better problem-solving skills, greater creativity, and higher academic performance. In addition, by showcasing their commitment to diversity and inclusion in their marketing, schools can attract students interested in a more diverse and inclusive learning environment.

Additionally, diverse social content can attract a broader range of potential students, especially international students looking for schools that share their values and respect their culture. It can also help schools build a more substantial brand reputation and increase engagement on social media from interested prospects.

But diversity and inclusion in marketing are not just about showcasing a diverse student body; it also involves ensuring that all academic community members feel valued and respected. This means highlighting the diversity of students and the faculty and staff who make up the institution. Schools should also work to create an inclusive environment where all students feel comfortable and included, regardless of their background or identity.

As academic institutions compete for the attention of prospective students, it’s crucial to prioritize diversity, equity, and inclusion (DEI) in marketing efforts. Not only is it the right thing to do, but it also has tangible benefits, including higher enrollment rates and a more positive reputation. But DEI goes beyond just showcasing a diverse student body; it’s about creating an inclusive environment where all students feel valued and respected.

At Story MKTG, we can help your institution develop a DEI marketing strategy that attracts and retains diverse students, promotes an inclusive learning environment, and builds a strong brand reputation. Contact us to learn more about how we can help your institution achieve its DEI goals.