As the most diverse generation in history, Gen Z represents a critical target demographic for brands looking to build relationships with a youthful, viral, yet socially aware audience. However, connecting with Gen Z requires a different approach than previous generations. Brands must prioritize creating inclusive content on social media to resonate with this diverse and passionate generation.

Here are some key takeaways for brands to consider:

Gen Z is a highly diverse group, with 48% of Gen Zers identifying as non-white. Therefore, brands must create content that reflects this diversity and speaks to the unique experiences of all Gen Zers.

Inclusion and diversity matter to Gen Z, with 73% stating that diversity is essential to them regarding the brands they shop from. Brands that actively engage with DEI-related issues and create content that reflects their values will resonate with Gen Zers.

Brands that focus on creating content that feels like a community have a better chance of connecting with Gen Z. By prioritizing inclusive methods and visuals within their content creation; brands can build meaningful connections with this diverse and passionate generation, leading to long-term loyalty and higher brand affinity.

Brands that need to prioritize inclusive content creation risk alienating Gen Z, a generation that values diversity and social justice. By working with marketing agencies, prioritizing DEI principles, and staying current on Gen Z trends and values, brands can create authentic, resonant content that builds meaningful connections with this critical audience.

Contact Story MKTG today to learn more about creating inclusive content that resonates with Gen Z.